Analyst, Database Marketing

San Francisco based Astrology.net has developed a unique Internet business model combining content, commerce and distribution, and was recently acquired by iVillage ( IVIL ). With over one million unique monthly visitors and hundreds of distribution partners our opportunities for growth are tremendous, and so we are now seeking a Database Marketing Analyst to fully realize the potential. This is a hands-on, end-to-end position playing an active role in determining strategy and executing programs to increase sales and enhance customer loyalty. The role requires an unusual mix of technical skill and business acumen, and offers excellent opportunities for advancement. Duties and Responsibilities: - Develop critical performance metrics for all marketing programs - analyze visitor and customer data to assist in the development of acquisition and retention programs. - Manage database, including validation, 'cleaning', and enhancement. - Research, recommend and assist in the implementation of data mining and analysis tools. - Coordinate with database marketing and metrics staff at parent company to develop strategies and share learnings. Goal: - Analyze visitor and customer data to assist in the development of acquisition and retention programs. - Optimize the user experience and sales offers in each step of the buying Process. - Contribute to the development of financial models such that we can readily project sale, i.e. for every 1,000 visitors we can expect to earn $X revenue over Y time period. - Review changing trends over time and make recommendations. - Assist in earning the highest possible revenue per visitor, at the lowest possible cost-per-sale. Requirements: - A solid background in database marketing including segmentation, testing, financial analysis, and client contact. - Excellent oral and written communication skills as well as an ability to coordinate multiple projects, set priorities and meet deadlines are essential. - Some market research experience, preferably at an Internet or database/direct marketing company a distinct advantage. Our digital commerce system offers a unique opportunity for trialing multiple offers in real-time, and we need a person with the foresight to take advantage of such a capability. Education: Bachelor's degree required, MBA or equivalent work experience preferred. Must be able to demonstrate analytical and creative problem-solving abilities. Skills: Exercise creative problem-solving and recommend fresh approaches and solutions. Exhibit broad understanding of methodologies and tools, and proficiency in at least most of the following is required: - Statistical/Datamining Packages: SAS, SPSS, Cognos Systat or similar - Statistical Programming: Splus, SAS-MACRO or similar - Database: SLQ Server, Interbase, Oracle or similar - Scripting/Programming: PERL, Unix tools, HTML editing, Delphi/Object Pascal, or similar - Office Apps: Excel, Word, Powerpoint Interested? Please email your resume to: David Fox, Co-founder, Astrology.Net using the following format: To: david@astrology.net Subject: DB Analyst Position Body: Cut and Paste your resume text into the body of the email (please do not send email attachments)